Did you know that "The Assassination of Jesse James by the Coward Robert Ford" is coming out this Friday? Neither did I. There are lots of others that didn't know either. It turns out that the distributor, Warner Brothers Studios has just released the movie all willie-nillie-like. Little advertising and almost no promotion.
The trouble with deciding to release a movie quietly and neglecting to announce it until a few days before it is released is that there cannot be press screenings for the movie. And in the places where the theater scrambles to put together a press screening, they have to do it after many of the writers miss their deadlines.
Perhaps Warner Bros. did not think that Jesse James would do very well and decided to just wash their hands of it and let it go. But come on WB! The least you can do is release it in a normal way to encourage the usual publicity a movie gets. They didn't even get Brad Pitt to go on Conan to promote it.
I haven't seen the movie yet, but critics are giving it pretty good reviews. This might be robing people of a good movie experience. That doesn't bother me very much though, its not there is a noble cause promoted in the movie. But what does make me mad is the fact that it is someone's art being treated like a piece of crap. WB, I am disappointed in you.
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