Convenient Advertising!

Well we have all heard of Al Gore's An Inconvenient Truth. Well Leonardo DiCaprio is hosting the next installment in the the-world-is-going-to-hell-unless-we-do-something-to-stop-it series. The new movie, "The 11th hour" picks up where Gore left off and talks about global warning thanks to the industrial age. But wait, there's more! The 11th hour goes on to talk about what we can all do as individuals in order to turn our worst hour, into our finest. That is some good stuff.

And they are teaching us to fight g-warming with style. The marketing plan for 11th hour is making it easy to spread the word about the movie, about the issues it talks about, and get involved in the solution. AdWeek.com reports that the great organization behind the film, along with this cool widget, is revolutionary for a movie like this.

This little widget features the trailer, links to environmental sites like its sponsor Gaiam, the option to mail to a friend, and even the embedded code to make it supper easy to place in a blog or social networking site. If you care about green issues, you can spread the word like hot butter on toast!



The widget technology also allowed non-profit websites to post it on their sites with their logo instead of the trailer's. This makes them look better while spreading word. Basically, the trailer can be distributed by individuals AND organizations. I love the cause, I love the fact that the marketing reflects the cause, and I love the environment.

And in honor of World Vegetarian Day, and National Vegetarian Month, I want to remind everyone that eating vegetarian conserves energy and helps turn the 11th hour into our finest.

And here is a funny video about veggies.