Jerry Seinfeld's new movie "Bee Movie" is facing some legal trouble as the studio is being sued for using the slogan, "Give Bees a Chance," in their marketing campaign. Beeceuticals is an organic cosmetics company that makes its products from honey and other bee byproducts. They are suing Dreamworks and Paramount Pictures, claiming that they have had the slogan trademarked since October 2006 and have lost business due to Bee Movie using it.
Two things here that I have to say:
1. Giving Bees a Chance?? Is it really that good of a slogan. I can see why Paramount did not look very far into whether or not this line was trademarked. it is not very good, for either business. I haven't dissected Beeceuticals yet but I don't think that "giving bees a chance," is using their honey that worked so hard for. And it is not even a play on words or anything.
And Bee Movie has a lot more better stuff than that. The only thing that slogan does is give a little glimpse at the plot. But I don't think that is really Bee Movies style. Which brings me to number two.
2. I love how Bee Movie has been advertising itself. Jerry Seinfeld is at a very key point in his career after his show has ended and enough time has elapsed that it is not odd for him to be doing other things. So I love how the trailers show him struggling to do a movie. The trailers make it look like he is trying to put the movie together like he would a show. And it is not working out.
The campaign gives a good look into the idea of the film and doesn't try to sell you on the plot. The trailer tells me that this is going to be a funny movie because there is going to be a lot of Jerry Seinfeld comedy. I like that. I watched all the trailers a few times to see the story unfold until Spielberg finally tells Seinfeld to animate it. So Bee Movie, I love what you are doing, tough break with the crapy slogan lawsuit.
1 comment:
5 points for three weeks - only 1 post
Post a Comment