Theater Commericals

The National Guard has just officially launched their ad campaign for theaters (click here for story). Their first short feature entitled "Citizen Soldier" has already appeared in theaters around the country but starting next month will be seen in about 65% of all theaters. Those are really good odds that you are going to be seeing this.



The feature is directed by Antoine Fuqua, the director of the Academy Award-winning film, “Training Day.” And it has an original song by 3 Doors Down with the same name. It is not just a dinky commercial that you could see on tv. As a person that loves to get to the movies early so that I make sure I see the trailers, I am OK with this type of advertising before a movie.

I can't stand a 30-second spot before my movie! Nothing bothers me more than a coke commercial that I saw on TV a few days ago. I really like trailers because they are entertaining. Yes, they are trying to sell the movie to me, but they are also trying to prove that it is going to be an entertaining movie and therefore make the trailer entertaining. So I like the fact that the National Guard is not shlopping together a 30-second spot to get recruits. They put together a pretty cool highlight real of the Guard and all its glory to not only recruit the men and women looking to serve their country through military service, but to also entertain those that are paying ten bucks just to be there. That is extra entertainment, so National Guard, keep the cool videos coming, I'll watch 'em.