MOVIE MARKETING NEWS AND COMMENTARY... lots of commentary
Tuesday, September 25, 2007
Nothing beats pudding
If you are tired of getting lost in the advertising soup, perhaps its time to through your name into the pudding. The pudding is a new internet calling service like skype that you provides calls for free. Plus it comes with voice recognizers that will listen in and send advertisements to your computer for whatever you happen to be talking about. pcworld.com reports on the idea.
I love it. This is about as direct as you can get. Someone is talking about your movie, it is in their head, and BLAM! up pops your trailer. Now they can continue to get more excited about your film and ohh look at that, the movie poster for it with the opening dates.
And you are not just getting people talking about your film. Let's say Johny Student is reading Beowulf in class and is talking to a classmate about it. He might not know about the movie, or be unsure of when it comes out. But up comes the poster, trailer, and hopefully the spark notes.
The pudding will be starting their beta version that you can sign up for at their website thepudding.com I am curious to try it out and see if I get tired of having The Rock pop onto my screen every time I ask my friends what the game plan is for tonight.
I am an Ithaca College Junior studying Marketing. I love hiking, movies, and anything that has to deal with marketing to people. This past semester I traveled to Singapore to study abroad. And during the summer I thru-hiked the Appalachian Trail. This semester I look forward to getting back into the swing of things here at IC and learn about marketing.
1 comment:
2 good posts - good graphics - the pudding one could work out to be a real hoot, worth watching in the future
10 points
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