"I'm as mad as hell"

ShadowCatcher Entertainment is breaking all the rules with how they will market their new indy film "Outsourced." Fed up with the middle man distributing his films, owner and manager David Skinner has decided to do all his own marketing and distribution for his new film "Outsourced." After talking with Miramax/Disney, he decided that it makes much more sense to do it this way (check seatlepi.com for the whole story) and it is looking like others will follow.

"The studio had a lucrative cable deal in place, but we wouldn't see any of those profits. Meanwhile, they would invest nothing in the ad campaign." Skinner says. "We would have to raise that capital ourselves. Welcome to the wonderful world of independent film distribution." Skinner thinks it was just like when Peter Finch screamed "I'm as mad as hell and I'm not going to take it anymore!" in "Network."

Skinner is taking the power and profits away from the big distribution companies and putting them back into the hands of independent film makers. I like this for two big reasons, Number one is that this should breed more creative marketing strategies. When the same company does all the marketing campaigns for every movie, they all start looking the same. Just like how every movie trailer sounds the same cause the same guy writes all the scripts.

The second reason I like it is because this is going to mean more money going back into the pockets of indy film makers. With most of Skinners advertising based on word of mouth, his movie has to be good in order for more people to go see it. Indy film makers do not have the money to a lot of advertising, but the well done films will get noticed and the profits will go straight back to the creator. This means good movies will be rewarded, which hopefully means movies getting better and better.

So thanks ShadowCatcher Entertainment, I'm not as mad now.