J.J. Abrams is not the only one that has some interesting marketing ideas this year. John August, writer and director of The Nines is letting his fans do his marketing for him, Literally.
August has launched a trailer making competition for his new film that stars Ryan Reynolds as three different characters interacting with each other as TV producer, actor and video game designer for what looks to be a horror film version of what it would be like if the Sims you controlled were real... and the ensuing drama and fright that would surely follow.
The competition is set up where contestants download clips from the website. They can then enter one of two competitions: Pure Trailer, using only the provided footage; Mash-up Trailer, using whichever clips from anywhere you want. But don't feel like you have to make a trailer that looks like the official trailer. August even says that they went in one direction with it but that contestants could do whatever they wanted.
I really like this idea. Not only does it get people involved and invested in the movie, but August does a great job of giving you just enough information to make you interested. The trailer doesn't give anything away, and it wasn't until I downloaded the footage that I feel like I have a general understanding of what the plot might maybe possibly be, maybe. I want to go see the movie now if for no other reason to see if Reynolds is the God of this world maliciously toying with himself, or if he is an oblivious avatar in a terrible game designed by him, or if that blond girl is the real one that is taking away the pool ladder. On the bright side, at least this one has a title for me.
1 comment:
The overlapping storyline of the Nines resolves itself nicely at the end... and, although Reynolds is a versatile actor, it was Melissa McCarthy who did a particularly great job of adding color to the whole thing.
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