A few weeks ago I started classes again at Ithaca College, NY. With that of course came a few expenses, including pens, pencils, paper, folders, and the grizzly bear of them all... books. But this time I tried something. Instead of buying a $180 book from the bookstore I jumped online and found it online. Not on eBay though. I bought the downloadable version off the publisher's website for less than half the cost the hardback copy. Probably the most intelligent thing I will do all semester. So what does this have to do with movies? variety.com
Movies are now available on-demand like never before. A panel of professionals at the Toronto Film Festival announced that this idea will revolutionize the business by taking money away from third parties and giving it straight back to the holder of the copywrite. Michael Burns (vice chair of Lionsgate) estimates that it will be by about 60 to 70 percent. It is also making the cost of watching a new movie cheaper for the consumer.
Perhaps this is the answer to the independent film question I posted earlier. Indies are going to be able to make more money off their films that more people will be watching because it wont take ten dollars to see a new movie. And with a new contract between Fortissimo and Jaman, we are seeing movies available for download. Movies might evetually become as on-demand as tv is supposed to. And this has advertisers worried because ads are going to getting skiped.
Josh Bernoff of Forrester.com reports on how on-demand advertising should work. He says that people are going to have to want to watch ads, and they are going to have to be more than 30 seconds. This is very encouraging to movie advertisers because they already have an audience lining up at apple trailers to view their ads. Ad video on-demand at the end of trailer, and who knows what could happen?
Movies are now available on-demand like never before. A panel of professionals at the Toronto Film Festival announced that this idea will revolutionize the business by taking money away from third parties and giving it straight back to the holder of the copywrite. Michael Burns (vice chair of Lionsgate) estimates that it will be by about 60 to 70 percent. It is also making the cost of watching a new movie cheaper for the consumer.
Perhaps this is the answer to the independent film question I posted earlier. Indies are going to be able to make more money off their films that more people will be watching because it wont take ten dollars to see a new movie. And with a new contract between Fortissimo and Jaman, we are seeing movies available for download. Movies might evetually become as on-demand as tv is supposed to. And this has advertisers worried because ads are going to getting skiped.
Josh Bernoff of Forrester.com reports on how on-demand advertising should work. He says that people are going to have to want to watch ads, and they are going to have to be more than 30 seconds. This is very encouraging to movie advertisers because they already have an audience lining up at apple trailers to view their ads. Ad video on-demand at the end of trailer, and who knows what could happen?
1 comment:
10 for the week
good sources - nice personality
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