Tags Talk

So when I decide to fork over the 10 dollars it takes to watch a movie in a theater, I am going to have many films to choose from. And since I have already seen all the new movies from the summer, the new Harry Potter doesn't come out for a while, and Ironman won't debute untill next summer, there isn't anything jumping out me.

Well the pros are saying that this is because there is a crap load of indies out and none of them are breaking the clutter (hollywoodreporter.com) Even with box offices turning in record highs this summer, the spin-off companies of the major studios that invest in independent movies (you know, the ones with olive branches framed around "first place at blah blah blah" and stuff in the trailers), aren't getting recognized because everyone is doing it now. Hollywood reporter says that Fox Searchlight was one of the first to get into the indies and when people saw they were making money off things like Warner Independents' March of the Penguins everyone wanted a piece of the pie.

So what is my theory on marketing indie films? Keep it cheap and easy. You can go the Micheal Moore way and throw your name around to get recognized like his new one Sicko but most indie directors don't have the clout to do that. So just keep it simple and easy. Make the movie cheap and market it modestly, if the product is good and thought-provoking and original, then it will find an audience. But right now there is definitely a feeling of, "it's not cool if everyone is doing it."