SMS Marketing

Today's topic is brought to us from www.marketingvox.com as they talk about word of thumb and the dangers it brings to movie marketing. Basically, back in the olden days (before my dad could type a text message faster than a 16-year-old cheerleader after hearing Marissa cheated on Seth) it took at least a few days for the word to get out about a movie. Like when Die Hard came out. You didn't find out if your cousin thought the movie was awesome until you saw him at grandmas house Sunday afternoon.

Now, friends are texting their friends practically during the show with complete disregard for whatever corny jingle that particular theater decided to show about turning off your cell phones. So why is this killing movies? Two theories, the movie stinks OR it was advertised wrongly.

Like what would have happened if Sleepless in Seattle marketed itself as a horror movie. There would have been lots of horror movie fans watching it on opening night. Sleepless in Seattle is a terrible horror movie! And the people that like horror movies probably wont appriciate a good chick flick it they saw one.

Take a look at this trailer for Sleepless in Seattle

...a little misleading indeed. Check out more of these at http://dossing.blogspot.com

This is an extreme example, but good marketing could be the difference of getting people that like romantic comedies as opposed to people that like romantic mushy movies. Movie marketers are going to have be on top of their ads as technology advances. They need to make sure that they have the right people lining up at the box office Friday night. Or their movie is going to flop like the new Geico Caveman Show.